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About Pulpypapaya

Taking global contemporary handicrafts to global people

The story

It all begun in the summer of 2013 when one of the co-founders brought a leather journal from Rajasthan. He got an overwhelming feedback from his friends and family who wanted the same journal. Unable to find it online or via any reliable trader in his hometown, he thought of doing something about the gap that existed between the artisans and the consumers. This gave birth to a basic idea of curating handicrafts and bringing them under one roof online. He shared this basic idea with his school friend Tushar (then working in Lava Mobiles, Noida), who found the concept to be deployable and ready to be evolved into a business model. These two friends, Abhineet Agarwal and Tushar Somani, then co-founded Pulpypapaya in November, 2013.


Artisan Upliftment

Pulpyapapaya team meets all the artisans and undergoes the experiences of understanding their hardships. Sensitizing ourselves, we keep up with initiatives and inventive solutions by ensuring fair wages, hygienic working conditions, artisan training for design intervention and equipping them with modern tools


Design Intervention

We assist the artisans by getting our designers and illustrators to collaborate, share design ideas with them and then develop the products accordingly. This ensures that the demand for handicrafts increases by the designing value addition by Pulpypapaya. Making contemporary designer products in the heritage craft and art forms


Fair Trade

We do not require a NGO or NPO tag for trading fairly. We believe that working with artisans  ensuring that they are well supported through fair wages, good working conditions and financial aid and best practices. We believe fair trade is to offer fair considerations to them for their work unlike majority of export houses and traders


Nature Friendly

We work and design products in natural mediums. Some of the mediums are Pure Cotton, wood, bamboo, wool, leather, Hemp, Iron, Steel, etc. 99% composition of our products comprises of eco friendly and biodegradable materials with the exception of small plastic/rubber part(s) used in few products



All our products are 100% authentic. No machinised processes are involved to increase productivity and precision or decrease the costs. All the raw materials used match the communication and the crafting is done by the actual artisans. We at Pulpypapaya take quality and authenticity as our most important core values

The Team


Abhineet Agrawal




Tushar Somani


Software Engineer
Former Test Engineer at Lava Mobiles Pvt. Ltd.



Vineet Sethi

Stake Holder

Former Head Employee Banking, Standard Chartered Bank
Co-Founder at

Rohit Reddy

Stake Holder

Ex Banker, Setup Digital Initiatives team at  Standard Chartered Bank and IDFC Bank
Co-Founder at

Natarrajan S

Stake Holder

Former Business Head South East Asia and SAARC Titan Industries
Bengaluru Franchise Pulpypapaya

Anita Hassanandani

Brand Evangelist

A renowned Indian television and Bollywood actress. She has worked in numerous popular TV shows along with many successful Bollywood movies.

Siddhartha Bannerji

Advisory Board - Marketing

A PGDM from IIM(A)

12 years + experience in branding and marketing across FMCG, Mobiles and Retail sectors.

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